An entrepreneur went viral on TikTok after launching her own supportive, high quality boob tape and accessory brand.
Beth Wainwright, 27, from Maghull couldn’t believe her luck when she went viral on TikTok after launching her own boob tape brand. She began Boosted as a sideline project in August 2022 after growing tired of struggling to find supportive alternatives for herself.
It wasn’t long before her best friend told her to start selling it. Taking to the TikTok shop, Beth was shocked when she completely sold out of her stock.
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Beth, who studied Fashion Promotion at University of Central Lancashire, embarked on having Boosted’s signature tape made from a factory for her own personal use before she set about creating more products that would solve the problem of wearing outfits that needed support in order to help real women, with real body shapes and types.
Speaking to the ECHO, Beth explained: “When I first started having the Boosted tape made, it was purely for me to use and wear but my best friend said to me, ‘if you’re struggling then so are so many girls just like you’, so I officially created Boosted with 80 rolls and £500 from my nana. I was so scared I’d be stuck with the stock and not sell any!”
Within two hours, Beth had sold out of her Boosted tape in all of her signature shades - Tan, Mocha, Coffee and Black so she got 200 rolls and launched them on TikTok Shop - a very new avenue for selling products. The rolls sold out within a week and the demand for Boosted continued to grow from there.
Within four weeks, Beth had taken on board some feedback from her customers and launched a lighter shade of boob tape called Latte. Boosted now averages at 100+ orders a day, offers international shipping and has a white tape that’s perfect for weddings or more pale skin, Boosted Tape Removal and Body Oil, double sided body tape and a selection of nipple covers.
Beth said: “At the time when I was starting Boosted I was a TikTok creator and a freelance marketing manager and TikTok Shop really intrigued me. Not many brands were using it and TikTok was throwing a lot of money into growing brands with coupons and free shipping."
Building a TikTok community of real people with real bodies, Beth knew that Boosted was becoming a bigger and more successful brand in January 2023.
She explained: “For me it’s always been about creating an inclusive brand; I want an honest and real community of women/men of all shapes, sizes, ages and genders. We have a big drag customer base and anyone is welcome at Boosted and TikTok allows us to communicate that message in a real way.”
After a successful festive season, Beth was prepared for a much slower start to the new year but was bombarded with orders and was forced to enlist the help of her mum, dad and friends to cope with the demand. Beth said: “Many businesses are quieter in January after everyone has splurged over Christmas but nothing could’ve prepared me for the busiest start to the year.
“Following that, on Ladies Day, I posted a video at Aintree Races which went viral. My phone froze because there were so many orders so I couldn’t see what was going on and we had 300 orders in that one day alone.”
Since then, Boosted has continued to go from strength to strength and now has 126,500 likes and 17,000 TikTok followers. Beth has single handedly built Boosted, working on every aspect of the business herself from building a website to managing TikTok shop, all of Boosted’s social media channels, content, customer service and packing and posting orders.
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